In evaluation of public works, its components related with benefit and cost in feasibility analysis can be classified to quantative and qualitative elements, To evaluate qualitative components which can not be calculated by numerical value, several methods are used to assess relative importance. AHP (Analytic Hierarchy Process) is representative method which can evaluate importance, but it has difficulties in organization of expert group, execution of question, and subjective decision of questioner. Information measure technique can be used to evaluate these qualitative importance of environmental and social components in public works planning. In result of comparing importances of AHP and information measure technique, it has statistical significance in of road project.