Traffic information is considered as one of the core contents of the terrestrial DMB. This paper proposes and implements the data broadcasting system, which automatically collects data and transmits the contents in order to provide traffic information promptly The proposed data broadcasting system comprises the following three subsystems: 1 he traffic information integration system for collecting and processing data in real-time, the traffic information authoring system for automatically creating and verifying the contents, and the traffic information transmission system for transmitting the created contents. We describe these subsystems in detail about their functionality, components and interoperability. The proposed data broadcasting system provides the HWS type contents as the PAD data of the terrestrial DMB audio broadcast. Finally, we describe our implementation of the data broadcasting system, and suggest further improvements that need to be made.