- 등산객의 자기효능감과 몰입이 등산복의 기능성 만족도 및 재구매의도에 미치는 영향
- ㆍ 저자명
- 홍병숙,김찬호,이은진,Hong. Byung-Sook,Kim. Chan-Ho,Lee. Eun-Jin
- ㆍ 간행물명
- 한국의류산업학회지
- ㆍ 권/호정보
- 2010년|12권 5호|pp.599-607 (9 pages)
- ㆍ 발행정보
- 한국의류산업학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study analyzed how the self-efficacy and commitment on functional satisfaction and repurchase intentionof mountaineering apparels. The survey was conducted over the climbers with 298 subjects. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and regression analysis. The results showed that the self-efficacy of climbers were classified into self-regulated efficacy, self-confidence, and task difficulty preference, and the commitment of climbers were classified into behavioral commitment and cognitive commitment. The self-regulated efficacy and self-confidence influenced the behavioral commitment and the self-regulated efficacy influenced the cognitive commitment. The behavioral commitment and cognitive commitment influenced the functional satisfaction and repurchase intention of mountaineering apparels. The functional satisfaction influenced the repurchase intention of mountaineering apparels.