This paper presents a wireless (contactless) charging technique with a new core material called permalloy. For charging portable devices wirelessly, ferrosilicon or ferrite has been conventionally used. Due to high permeability of permalloy, charging efficiency can be significantly improved and subsequently this high efficiency increases charging distance between charger and portable devices. Comparative experimental studies demonstrate that the charging performance and efficiency with permalloy employed are significantly improved. The proposed wireless charging techniques can be used to charge portable devices efficiently.