Most of the existing SoCs have shared bus architecture which always has a bottleneck state. The more IPs are in an SOC, the less performance it is of the SOC, Therefore, its performance is effected by the entire communication rather than CPU speed. In this paper, we propose cross-bar switch bus architecture for the reduction of the bottleneck state and the improvement of the performance. The cross-bar switch bus supports up to 8 masters and 16 slaves and parallel communication with architecture of multiple channel bus. Each slave has an arbiter which stores priority information about masters. So, it prevents only one master occupying one slave and supports efficient communication. We compared WISHBONE on-chip shared bus architecture with crossbar switch bus architecture of the SOC platform, which consists of an OpenRISC processor, a VGA/LCD controller, an AC97 controller, a debug interface, a memory interface, and the performance improved by 26.58% than the previous shared bus.