This paper analyzes a price discovery process for gasoline among branded and independent stations in Korea using a vector error correction model (VECM) and directed acyclic graphs (DAG). Two data sets for daily prices of medium level gasoline running from April 15, 2008 to May 31, 2009 and from January 1, 2011 to December 31, 2011 are used for empirical analysis. Empirical results show that S-OIL has an exogeneity and played a important role in the flow of price information in the market in the first period. In the second period, SK energy played a key role in price discovery process in the market. The price of NH-OIL stations do not cause the price of any other stations, which implies that the entrance of new branded stations with lower gasoline price to market has no influence on gasoline prices of retail markets.