- 선박관리업의 마케팅에 관한 연구
- ㆍ 저자명
- 신한원,Shin. Han-Won
- ㆍ 간행물명
- 水産海洋敎育硏究
- ㆍ 권/호정보
- 2012년|24권 6호|pp.862-871 (10 pages)
- ㆍ 발행정보
- 한국수산해양교육학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this paper is to find out the applicability of relationship marketing concept in a professional ship management context primarily on ship management service business. The dramatic growth in ship management industry leads to the intensified competition among professional ship management companies in the world. Thus they have tried to find out ways of ensuring competitiveness to be a market leader in this industry. The fundamental base of marketing is that it involves exchanges. Professional ship management involves a series of transactions and exchanges between client and ship manager. Ship management companies will ensure competitiveness by applying the concept of relationship marketing to real practices.