Purpose: The aim of this study is to examine the relationship between sexual consciousness and attitude among male university students. Methods: Data were collected using self-reported questionnaires from 235 male university students at two universities located in Busan. SPSS 12.0 using descriptive statistics, t-test, ANOVA, and correlation coefficient was used for data analysis. Results: In the area of sexual consciousness, sexual male chauvinism appeared to be strongest in the area of gender ($2.60{pm}0.57$). In the area of sexual attitude, abortion appeared to be the most opened area ($2.36{pm}0.54$) among all areas. Religion, pleasure attitude, premarital virginity, sex admissibility and homosexuality were found to be factors affecting overall sexual consciousness. On the other hand, religion, sexuality, and gender appeared to be the factors that affected overall sexual attitude. In addition, the result of this study demonstrated a positive correlation between sexual consciousness and attitude. Conclusion: Development of various sex education programs reflecting the liberal sexual attitudes of university students, and provision of opportunities for establishment of healthy sexual consciousness and sexual attitude among university students accordingly are needed.