The automotive weather strip has the functions isolating of dust, water, noise and vibration from outside. The core of weather strip is made of steel with stiffness. By using the wire formed as the core of weather strip, weight can be reduced as much as 35% by comparing with existing steel core. For this reason, forming wire is necessary to keep the zigzag shape as it is. The deformation which is occurred during forming process can be predicted and it can be used in case of manufacturing dies through CAE. In this paper, rolling process conditions are deduced and the springback amount is predicted after rolling process by using the simulation. The springback amount of product is measured by using optical microscope, and measurement result is compared with the simulation result of springback as the same condition. The suitable gap between dies to compensate springback after rolling process is predicted through simulation and it is used for manufacturing dies.