In this study, the reflectivity characteristics of Ag nano-coating grown by electroless plating were investigated in order to use as the reflecting plate of BLU (Back Light Unit) in the LCD (Liquid Crystal Display) or LED (Light Emitting Diode) display equipment. The microstructure of Ag nano-coating was polycrystalline nano-structure that consisted of Ag nano-crystals to be reduced and precipitated, and the size of reduced nano-crystals increased as the thickness of nano-coating increased. The reflectivity of Ag nano-coating in the visible light decreased as the thickness of nano-coating increased and the reduction of reflectivity was more severe in the short wavelength region of visible light. The decrease of reflectivity was closely related to the size of Ag nano-crystal and was thought to be due to the larger surface roughness of larger nano-coating thickness. Therefore, the finer Ag nano-crystals and thinner nano-coating thickness could be favorable for the higher reflectivity of Ag nano-coating grown by electroless plating.