This work was researched by practical method in a subjectivity study which was approved as one accessible in-depth, sloughing off conventional habit of functional quantity analysis about perception types on free-newspaper-advertising in Nation. The perception pattern certified in this study were divided into three types in Q-methodology. The result is as follows. The first group is Popular Preference Type who thinks it quite appropriate that there is lots of advertisements in Free-newspaper while hating ambiguous boundary between articles and advertisements. The second group is Value-recognition Type who doubts credibility of the advertisements in Free-newspaper while finding no differences of products, formats, products' life cycle in Free-newspaper-advertisements and the other newspaper advertisements. It seems to read advertisements in the purpose of instant amusement or due to habits. The last group is Circumstantial Goodness Type who thinks Free-newspaper inborn advertising tool to exclude valuation as media toward Free-newspaper and to try to use its advertisements for some relaxation or interesting reading. It is found that there are very different types all over. Hereafter, this study is to ascertain acceptance behavior about perception type on free-newspaper-advertising in Nation ; to offer a developmental suggestion about it.