Apartment housing is the most popular residential type in Korea and plays a big role in urban
landscape. the exterior color of apartment building should be recognized as a part of urban landscape while
considered carefully due to its influence on local community. However, current color plans of apartment
buildings make urban landscape out of order, and the public understandings and systems are also not arranged well. Therefore this study aims to find out a better direction for color plans of apartment
buildings-to-be-made. As the spatial coverage has been set in city of Jeonju, the analysis on exterior color
of buildings and surveys on color preference has been brought out. According to the result, basic directions
for the color plan of apartment buildings are followed; First, locality should be highlighted. The guidelines
for colors and materials are needed with long term plan for urban landscape. Second, visual presentation of
a city is necessary, which could be achieved by colors of apartment outer walls. Third, it has to offer a
local community liveliness. Color plans is good to add some emotional value to the unfriendly urban
environment. Forth, Color plan has to make contrast expression of forms. minimal. Exaggerating volume of
masses is not appropriate for the gigantic volume of apartment buildings Fifth, the plans essentially divide
lower and upper parts of buildings. Finally, each district in a city has to be driven to have its own
characteristic colors by developing original color palette reflected the locality