- 일본과 중국 고객의 카지노 선택 고려 요인 분석
- Analysis of Japan and China Customer`s Casino Choice Consideration Factors
- ㆍ 저자명
- 윤여송
- ㆍ 간행물명
- 관광서비스연구
- ㆍ 권/호정보
- 2009년|9권 1호(통권18호)|pp.79-91 (13 pages)
- ㆍ 발행정보
- 한국관광서비스학회|한국
- ㆍ 파일정보
- 정기간행물|KOR| 이미지(0.94MB)
- ㆍ 주제분야
- 사회과학
There are 16casinos in Korea and there are many casino customers from various countries such as Japan, China and East-South Asia. But the main countries that produce most of customers in Korea casino are Japan and China. So, the study objects of this paper are limited within customers from Japan and China. There are two main purposes that I want to confirm through this paper. The first thing is to make sure if customer`s consideration factors when customer chooses a casino and if customer`s preference game differ, according to nationality. And the second thing is to make sure if customer`s consideration factors when customer chooses a casino and if customer`s preference game differ, according to age. I hope that it can supply a theoretical basis required so that a casino carries out different and various marketings to customers from nations with different cultural backgrounds and to customers of various generation.
Ⅰ. 서론 II. 이론적 배경 1. 카지노 고객 관련 선행 연구 2. 국적별 고객특성 3. 연령에 따른 특성 차이 III. 실증분석 1. 인구 통계적 특성 2. 국적별 분류 3. 연령별 분류 IV. 결론 및 연구의 한계 참고문헌 Abstract