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서지반출
교육관광상품의 만족, 추천의도, 재구매 의도에 관한 연구 - 상품 유형을 중심으로
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취소
  • 교육관광상품의 만족, 추천의도, 재구매 의도에 관한 연구 - 상품 유형을 중심으로
  • A study on Satisfaction, Recommendation Intention, Repurchase Intention of Educational Tourism Product - Depending on the type of Educational Tourism Product
저자명
이재섭,김경원
간행물명
관광서비스연구
권/호정보
2009년|9권 1호(통권18호)|pp.93-111 (19 pages)
발행정보
한국관광서비스학회|한국
파일정보
정기간행물|KOR| 이미지(1.17MB)
주제분야
사회과학
서지반출

영문초록

The purpose of the present research was undertaken in order to determine the relationship of intention on recommendation and re-purchase, selection attributes and satisfaction levels between different types of Educational Tourism Products. These Educational Tourism Products are centered in Language, History & Culture, Field Trip & Experience, and Path & Personal Development. The group who participated in the Language Educational Tourism Product has selected the Organization (Program Provider), Education Programs, and Cultural Experience attributes as their reasons for selecting this type of tourism package. For the group who participated in History & Culture Educational Tourism Product has selected Organization (Program Provider), Cultural Experience, and Source of Information as their reasons for selecting this type of tourism package. Also, the group who participated in Field Trip & Experience Educational Tourism Product has selected all six selection attributes for their reasons for selecting this type of tourism package. Lastly, Path & Personal Development Educational Tourism Product group has selected Organization (Program Provider), Education Staff, Programs and Safe Facilities attributes as their reasons for selecting this type of tourism package. The present research demonstrated the distinct attributes for selecting the four types of Educational Tourism Products by different groups. By utilizing the results of present research effectively, the development of Programs in Educational Tourism Products will be prosperous.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
  1. 교육관광
  2. 교육관광상품의 유형
  3. 교육관광상품 선택속성
Ⅲ. 조사설계
  1. 연구모형과 가설의 설정
  2. 조사대상 및 조사방법
  3. 변수의 조작적 정의
Ⅳ. 실증분석
  1. 조사대상자의 특성
  2. 신뢰성 및 타당성
  3. 가설검정
Ⅴ. 결론
참고문헌
Abstract

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