The purpose of this study is to analyze the needs of low birth rate policy development based on the opinions of early childhood education and childcare policy experts. For this purpose, two focus group interviews were conducted with eight childcare policy specialists. The opinions of the experts were derived from SWOT analysis and SWOT Matrix strategy analysis. SWOT analysis analyzed the four contents of strengths, weaknesses, opportunities and threats. In addition, we confirmed the development direction of S-O strategy, S-T strategy, W-O strategy and W-T strategy through SWOT Matrix strategy analysis. The results of the SWOT analysis of childcare policy development for low birthrate measures are as follows. First, the strengths of childcare policy development for low birthrate measures were analyzed as strengths from a member-centered perspective and “strengths for home and parenting”. Second, the weakness of the development of child-rearing policies for low birthrate measures was analyzed as “weaknesses in the process of establishing and developing childcare policies for low birthrate measures” and “weaknesses in implementation of child-rearing policies for low birthrate measures”. Third, the opportunity to develop child-rearing policies for low fertility measures was analyzed as “opportunities for establishing democratic policies on child-rearing measures and complementary opportunities for problems of child-rearing policies”. Fourth, the threat of the development of child-rearing policies for low birthrate measures was analyzed as “the resultant threat of development of low fertility measures child-rearing policy” and “the threat of fixation due to the development of child-rearing policies”. This study suggests that the analysis of the needs of the proposed child-care policy development is highly suggestive for the establishment of national policies for low birthrate measures.