"The purpose of this study is to examine consumer’s consciousness and difference about the making factors of brand equity which sponsored a professional golf tournament’s title. Further, this study is to investigate the effect of title sponsorship by analyzing how a professional golf tournament’s characteristics directly affect to the specific making factors of brand equity. This study employed gallery who were in national professional golf tournaments as a population then selected a real sample by a convenience sampling method. A total of seven hundred surveys were distributed to four tournaments. A total of 648 surveys were returned, and total 604 surveys were analyzed except a total of 44 surveys which showed incorrect or no response. This study employed SPSS Package (ver. 12.0) and AMOS (ver 7.0). Specifically, reliability analysis and cronbach's α, correlation analysis, confirmatory factor analysis, and structure equation modeling were employed at this study. Above research method and procedures lead following conclusions First, The involvement of tournament no effect was found to the behavior and social image of corporate. Second, The involvement of tournament positively affect to the improvement of image sponsorship effect and the achievement of sponsorship effectTherefore, It is strongly suggested that active marketing effort to maximize the involvement of sponsor brand through taking part in a professional golf tournament's sponsorship. Key words : involvement, corporate Image, sponsorship Benefits"