"The purpose of this study is to examine the effects of psychological Well-being and quality of life according to the enjoyment factors in the participant of snowboard. For this study, snow-boarding participants at 2 ski resorts located in Gangwon-do during the 2009-2010 season were selected as a population and the total of 300 data was used in a practical analysis, applying convenience sampling methods. Questionnaires were used as a research tool and multiple regression analysis were used by applying SPSS WIN 17.0 to process the data. Each hypothesis was verified at the significance level of α=.05. The results of this study obtained through study procedure and data analysis were shown below. Firstly, The sub-factors of enjoyment factors such as the improvement of physical strength and health, compliment and enjoyment, and interaction have positive effects on the sub-factors of psychological euphoria such as a sense of accomplishment and satisfaction. Secondly, The sub-factors of enjoyment factors such as the improvement in physical strength and health, personal relations and team work and interaction have positive effects on the sub-factors of the quality of life such as physical factors, psychological factors, social factors, educational factors, and environmental factors. Thirdly, The sub-factors of psychological euphoria such as a sense of accomplishment and satisfaction have positive effects on the sub-factors of the quality of life such as physical factors, psychological factors, social factors, and environmental factors. Key words : enjoyment factors, psychological well-being, quality of life"