Since the service industry will increasingly become more important than the manufacturing industry in the 21st century, the support for and development of the industry will result in a solid foundation for the national competitiveness in the global marketplace. Although it provides minimal contribution to the national economy, the beauty care industry is important as it is closely related with the daily life of people. Therefore, extensive study on this area will be required. The purpose of this study is to identify the needs of adult education in the beauty care industry for enhanced competitiveness and to reflect them in the lifelong educational programs developed by universities and lifelong educational institutions so that such efforts contribute to the development of the beauty care industry and the competence of individuals engaged in the industry. This study is based on both documental research and surveys, while the approach to competitiveness and education is focused on four human resources aspects: business information, investment minds, employee competency and activities for customer satisfaction.The findings are as follows: First, the competitive level of the personnel in the beauty care industry is average with certain areas that show lack of competitiveness. Therefore, a comprehensive measure to resolve the issue is required. Second, employees show poorer competitiveness than managers. In particular, the education for younger employees or employees of smaller business or with less career is needed. Third, the personnel residing in rural areas and with little experience show poorer competence. Therefore, measures to provide educational support for them is required. Fourth, as for the curriculum provided by universities and regional lifelong education organizations, a special bachelor degree-level education based on “curriculum credits bank” type was preferred.