The purpose of this study is to show the changes process of men's exclusive beauty industry in order to grope the activation of men's exclusive beauty brand and grasp the present condition and beauty brand of the existing market and establish the new marketing strategy. From now on, fragmentary products and company which only any necessity and function of consumers cannot have but been felt the limitation regarding a valve offer about consumers. A masculine special beauty salon is for launching of a brand to have had the exceptional creative charm that I cannot become it. and new reflected the consumption's brand of masculine consumers to stream of these times to be required. It is very important factors that recognition of the consumers about the company in the external image marketing and inner image or charm of culture or sensitivities and so on in a masculine special beauty salon. It is a point of time that the appearance of new conceptive masculine special beauty salon competing the consumption trand and concept of masculine consumers was required. This study is presented recently generation's strategy on the development of masculine special beauty brand in beauty industry accelerating the extremiting phenomenon, the necessary direction and activating plans in order to establish new marketing strategy brand development in masculine beauty market.I do it if I contributed a little in development of beauty industry regarding of study about a generation and age in these masculine beauty culture brands. I am thought to go side by side the specifics having the beauty industry and the study about various marketing plans considering the infinite potential energy of masculine beauty market and the study applying the positive statistical analysis more systematically.