The purpose of Chemistry Pictorial Poem is to raise the public interests in chemistry by expressing the contents of chemistry, which has been generally regarded more or less unattractive; in order to achieve this goal, enticing words and pictures were used. The Korean Chemical Society has been holding an annual contest of Chemical Pictorial Poem for middle and/or high school students since 2006. The present study analyzed 645 pieces including the prize-winners and the ones without any prizes from the first Chemistry Pictorial Poem contest held in 2006; also, 111 pieces of prize-winners from 2006 to 2009 were examined. The chemistry pictorial poems were first divided into written pieces and pictures for the analysis; written pieces were then divided further into chemical change, chemical property and chemical structure. The former two categories were divided into subcategories; the chemical change category included change of state, combustion, dissolution, etc., while the chemical property category included usage, outlook property, bonding structure, etc. The picture part of chemistry pictorial poems were analyzed with respect to the items included in the pictures, and with respect to the function of pictures in relation to the written part. A statistical analysis of the results showed the different images of chemistry that middle and high school students have learned in their school chemistry classes. The middle school students tend to represent simple chemical change and concrete, sensible chemical properties such as usage, outlook property, and the function of matter, while the high school students tend to represent various chemical change and even the abstract properties in their chemistry pictorial poem. The emotion of pictorial poem showed different tendency according to the degree which students experienced chemistry. The pictorial poem without prize tend to focus on the phenomenal aspect, while the prize-winners tend to represent the chemical principle and structure rather than the phenomena. This study can provide useful information on the use of chemistry pictorial poem in education as the resources for feedback on students learning chemistry in the view of multiple representation learning.