Recently in Australia there has been a shift towards the increased use of formal early childhood
education and care services. Federal, state and territory policy makers have responded with reform
agendas designed to improve the quality of early childhood education and care. There are few studies
that provide insights into community perceptions of current initiatives in early childhood education
policy and their perceived effectiveness with families. This study begins to address this void by
examining the perceptions of the community - identified as parents through textual inclusions - with
regard to early childhood education and care policies. Data were 199 posts to an online forum in
response to an opinion piece about early childhood education. The following key themes were identified
in the forum posts: the importance of child care; brain research and early childhood; and, challenges
balancing career and family. Findings provide an insight into current issues relevant to early childhood
policies in Australia, from the perspective of a self-selected group of community members, in response
to an issue related to care and early childhood.