Crowdfunding could be categorized into four types||| distinguished by what fund providers are promised in return for their contributions: (1) the donation model; (2) the reward/ pre-purchase model; (3) the lending model; (4) investment model. US President Barack Obama sign the Jumpstart our Business Startups (JOBS) Act in 05 April 2012. The JOBS Act is a legislative package designed to jumpstart American economy and restore opportunities for America’s primary job creators: our small businesses||| startups and entrepreneurs. After the enactment of the JOBS act||| in Korea||| social interest about the crowdfunding has increased. The lending model also called P2P (Peer-to-Peer) Finance is an open marketplace for loans not from bank but from individuals online. Financial transactions are facilitated directly between individuals(‘peers’) without any intermediation of a traditional financial institution. Currently||| the two major Korea P2P Finance platforms facilitate lending by allowing individuals acting as lenders to invest in loans to individual borrowers. But||| there is no regulation and regulator about the lending model platforms||| and protection against the lending model Users. So||| it needs to be regulated on the lending model. For the activation of the lending model industry||| the regulator should consider the costs of intervention||| calibrating the regulation to mitigate risks without creating new problems for users or platforms.