The Swedish African Museurn Program (Samp) is a network of museurns, initiated by
the ICOM-Sweden in 1984, that facilitates the development of museurns in their local
communities. There has been a nurnber of projects and programs that promote the
exchange of ideas, informations and experiences among Swedish and African museurns for
more than 20 years. Through these projects and programs, much focus is put on how
museurns are able to carry out sustainable programs that contribute to the regional social
development. ALAS, an acronym for Asia, Latin Arnerica, Africa and Sweden, is a branch
network of Samp that started in 2002. ALAS started with the objective of spreading
Samp s existing museurn programs and management developing system. Currently, there
are a total of 19 museums in the ALAS network. These museums are actively
participating in projects which focus on the development of museurns and its communities
The Samp/ALAS project aims to increase the management skills of smaller museurns that
are in regions where museurns are not well developed or its activities are not fully
appreciated by its communities.
The Iron Museum has signed a memorandum of understanding (MoU) with the
Samp/ ALAS network. From 2005 to 2007, the museurn has carried out a project on
museurn marketing strategies with the museums from the Dominican Republic and
Zambia. On Feb 10, 2007, with a year s preparation, the field tests were carried out with
the elementary school students and teachers of Eurnsung-gun, the staffs of Iron Museurn,
the local representatives from participating museurns and a Samp/ ALAS coordinator.
Concurrent with the field test. a final workshop was held to evaluate project developments
and marketing schemes among the project team members. The budget for the project was
funded by Samp/ALAS and participating museums also contributed. The budget was
based on each activities for the project document and was carefully monitored by the
Samp/ALAS.
The Samp/ ALAS’ approach is the most applicable methodology for the growth and
development of museums in Korea. Individual museums would look past differences in
sizes. organizational structures. regions and specialties in collections to work towards a
unified goal. Further benefiting the community which they want to serve by planning
projects together: and through this process reeducate museum professionals. research new
administrative and managemental methods. and become more disciplined on acquiring
and putting to good use endowments and other such methods of assistance . For example.
the Ministry of Culture and Thurism in Korea is bolstered by funds from the Lotto lottery
system and this sort of short-term financial aid is important. but currently Korea lacks the
legislative support and long-term funding. It is imperative that museums realize the given
social conditions to create a system (s) to efficiently utilize the sociocultural assets 밍ven to
them. From this point small scale museums or related institutions may settle on a sin밍e
characteristic that is appropriate and through which they can begin these such pr이l ects
and come together in a forum to share their experiences and newfound knowledge on
museum practices to ensure the sustainability.