Knock! Knock! is a Samp/ALAS marketing strategy project developd by Altos de Chav?n Regional Museum of Archaeology of Dominican Republic , Iron Museum of the Republic of Korea and Lusaka National Museum of Zambia. The need to increase the participation of local communities in the museums programs and services has led these three museums to design a project to develop and to implement new marketing strategies to integrate local educational institutions with the museums decision making processes. The museums analyzed their situation and concluded that they have a common problem of inadequate marketing strategies for their programs and services. Based on the Samp/ ALAS mission and a cross-border approach for the benefit of the communities , the three museums will undertake a joint project under the ALAS initiative. This project , where a museum from Africa , Asia and Latin America will tackle their highlighted common problem , is oriented to develop marketing strategies that will encourage community involvement from local institutions , marketing their museums to them. The approach will not only contribute to the development of skills and marketing strategies for the staff of the participating museums, but also ensure the attraction of potential visitors from its surrounding communities. Museums are custodians of cultural and natural heritage thereby being the reference centres that caters to society of the enjoyment and education of the present and future generations. Poor access to cultural heritage leads to inequality in rights for cultural literacy and deprivation of benefits from one s own culture. This project will therefore stimulate the local communities interest in the museum" s services and programs for better exposure and to equip the communities with knowledge of cultural identity. This will further alleviate cultural poverty. guaranteeing equal opportunity for the development of individuals and ultimately building a more democratic society.