Socio-cultural phenomena in our society today show us that young art learners are affected more by visuals in TV, Internet, animation, mobile phone display, comic books, cartoon characters and corporate logos than by the works of art in art books, painting albums, art galleries and museums. This study was aimed at giving young art learners, from first to sixth graders of elementary school students from first to sixth graders, an opportunity to express their interest in visual media, and analyzing their responses in connection with the development and application of media-based art education programs. The result was as follows: Firstly, the children showed a very positive response when they were given a video footage, such as one from an animation, they familiar with as a learning material in their art class in school. Secondly, the use of visual media in the process of introducing new learning techniques and creating motivation was found very efficient as a material to stimulate learners recollect past experiences or to help understand the new learning environment surrounding them. Thirdly, the young learners in a class tended to be divided into two groups in their quest for media-based expression measures, some preferred traditional materials according to individual propensity while others felt more comfortable when they used a computer monitor or a word processor to express their view. Finally, the young art learners produced more diverse and creative works when they were introduced to the use and cases of visual media by a teacher with a more positive attitude to the use and function of media.