This study aims to establish the identity of Food Art Therapy(FAT) which facilitates human mind and body vitalize with art & play activities utilizing food as counselling media. This paper can be summarized into three findings. First, FAT is based on life-oriented thoughts rooted in oriental thoughts and Korean traditional food culture. Second, FAT is composed of four concepts, 'respecting life', 'loving life', 'reviving life' and 'keeping life', moderated by norms in Zhongyong(中庸). Third, counseling principles of FAT start from self-love and self-understanding to great positiveness towards win-win and harmony. Furthermore, it emphasizes continual mind training for self-healing, relationship treatment, and being a free man, as one of Salim movement of eco-system, that is, life community. Its ecological life-oriented counselling model becomes a key feature of FAT, and this explains how FAT is differentiated itself from existing counselling models.