To carry out the study efficiently, hotel customers who have never been put up at the best tourist hotels in Korea were chosen and provided some questionnaire for the hotel services they had during their stay at the hotel. For 16 days from February 12, 2001, data collection was performed. The SPSS/WIN statistic packages are employed for the data analysis, and those features of the model group were investigated through frequency and technical analysis. In the pre-analysis stage of the study, reliability and factor analysis were done in advance. To analyze the studying tasks, multi regression analysis was utilized, and multi range analysis was used to catch recognition differences on the tasks. The results of the analysis are as follows: 1. To study the effect of perceived service quality on the repurchasing intention of customers, multi regression analysis was executed and, in the personnel service as well as in the physical service, it showed a plus( + ) effect on the result. This says that hotel marketing should be careful in the service quality management of physical and personnel service as well. 2. To study the effect of perceived service quality on the perceived service value, multi regression analysis was executed, and it showed a plus( + ) effect on the result in the personnel service; however, in the physical service, the effect was statistically negative. This is caused by the decrease of differentiation resulted from the homogeneous hotel services in the part of physical hotel services. In conclusion, the investment and management of personnel service quality are critically requested. 3. To study the effect of perceived service quality on the perceived risk, multi regression analysis was executed and, in the part of performance risk and socia-psychological risk of the personnel service, it showed a negative( -) effect on the result; however, in the physical service, it doesn't give any statistical meaningful influence on the result. And, on the physical risk, those two service quality showed a negative( -) effect in the meaningful level. This means that those risk factors in the hotel serVlce procurement can be diminished by the thorough quality management of personnel services. 4. To study the effect of perceived service quality on the repurchasing intention of the customers, a simple regression analysis was executed and showed a plus( +) effect on the result in the meaningful level. 5. To study the effect of perceived service quality on the repurchasing intention of customers, a multi regression analysis was also executed and, In the parts of all risks of performance, socio-psychological and physical, it showed a negative( -) effect on the result in the meaningful level. 6. From the process analysis of the studying model, those factors of perceived service quality -> repurchasing intention, perceived service value -> repurchasing intention, perceived risk -> repurchasing intention in the process order gave direct effect on the result; moreover, it showed its higher effect level than the indirect influence of the factors of perceived service quality -> perceived service value ?? repurchasing intention, perceived service quality --> perceived risk --> repurchasing intention in the process order. The analysis shows some continuous efforts, in the part of perceived service quality and perceived service value, should be made to manage the direct effects of the factors and to diminish the perceived risk.