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1191.

How College Students’ Partisanship Affects Their Attitudes Toward Political Ads : The Case of the 2012 General Election in South Korea

Cunhyeong Ci, Jinbong Choi 한국광고PR실학회 광고PR실학연구 29 Pages

한국광고PR실학회 광고PR실학연구 2014, 제 7권 1호 5 109-137 (29 pages)

Cunhyeong Ci, Jinbong Choi 저
...
- 5,800원
their attitudes toward the parties and (2) whether the relationship can be moderated by their expectations of the election outcome for the parties and perceived importance of the issues addressed in the ads. Several hypotheses were proposed based on literature review and tested through a survey in the context of the 2012 general election in South Korea. It was found from the test that South Korean college students tended to have positive attitudes toward the political ads of the parties toward...
1192.

광고 캐릭터의 효과 과정에서 실재감 지각, 소비 동기, 성격 요인의 역할에 관한 연구

김운한 한국광고PR실학회 광고PR실학연구 28 Pages

한국광고PR실학회 광고PR실학연구 2014, 제 7권 1호 2 32-59 (28 pages)

김운한 저
...
- 5,700원
본 연구의 목적은 허구적인 존재로서 광고 캐릭터의 효과 과정을 총체적으로 설명하는 것이다. 연구 결과, 첫째, 쾌락적 동기를 지각하는 정도가 높을수록 실재감 지각 정도가 더 큰 것으로 나타났다. 둘째, 소비 동기와 정보원 속성평가의 관계에서 쾌락적 동기가 정보원 속성평가(신뢰성과 매력성, 친근성)에 긍정적인 영향을 미쳤다. 셋째, 실재감 지 각은 캐릭터의 정보원 속성 평가에 가장 큰 영향을 주었으나 캐릭터 호감에는 영향을 미 치지 않는 것으로 나타났다. 넷째, 개인의 인지욕구는 정보원 평가 속성에 긍정적인 영향 을...
1193.

글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구

유현재 한국광고PR실학회 광고PR실학연구 29 Pages

한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)

유현재 저
...
- 5,800원
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다....
1194.

움직임과 영성의 관계 탐색

박수현 한국문화예술교육학회 모드니예술 13 Pages

한국문화예술교육학회 모드니예술 2012, Vol.6 7 103-115 (13 pages)

박수현 저
...
- 4,200원
1195.

Setting the peace table: early childhood education peace practices vis-a vis the kindergarten curriculum

Verna Jade Janay, Rejie Palmos 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 10 199-216 (18 pages)

Verna Jade Janay, Rejie Palmos 저
...
- 4,700원
/Creative Development Domain. They are also highly aware in all areas of the peace education Knowledge, Attitudes, Values and Skills. It was noted that the Attitudes and Values Content Area has the highest statistical mean. Furthermore, a significant relationship existed between the awareness of Peace education and Kindergarten Curriculum among ECE Professional. This will be a start in assisting the ECE Professionals towards a peace advocacy in the school, in the homes and in the community.
1196.

The Influence of Maternal-Paternal Education Level and Parenting Styles in Children's Reading Skills in an Urban Setting in East Malaysia

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 9 177-198 (22 pages)

Azyyati Zakaria, Fonny Dameaty Hutagalung, Sharifah Muzlia Syed Mustaffa 저
...
- 5,100원
As more parents achieve a higher education level and are exposed to better parenting behaviors and styles, the changing roles of housekeepers and managing child's education are expected. Millennial parents are reported to hold a stable career, higher economic status, better access to information, and practices of successful parenting. Nonetheless, there are substantive reports of millennial parents still practicing traditional parenting, who had witnessed and experienced its effective practices...
1197.

Preschoolers’ Online Video Consumption Patterns and Self-Regulation

Soyoung Kang, Kayoun Chung, JinSil Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 8 157-176 (20 pages)

Soyoung Kang, Kayoun Chung, JinSil Lee 저
...
- 4,900원
The study was to understand how online video consumption patterns affect preschoolers’ selfregulation. A questionnaire was developed based on other scales in previous studies. The survey was conducted from June 3 to June 24, 2019, with 263 mothers of 3, 4, 5-year-old children enrolled in preschool and day care centers in South Korea. The analysis of the collected data was performed on SPSS 21.0, calculating frequencies and percentages and applying the t-test and one-way ANOVA. A considerable...
1198.

Let’s Read the Story Again: An Insight into Employed and Unemployed Mother’s Interactions After Story Reading

Malavika Anakkathil Anil, Bindu S, Jayashree S Bhat 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 17 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 7 139-155 (17 pages)

Malavika Anakkathil Anil, Bindu S, Jayashree S Bhat 저
...
- 4,600원
Maternal interactions that follow after story reading provides critical learning opportunities; however, the differences in maternal employment on interactions after reading a story are not well-understood. The study aimed to profile employed and unemployed mothers’ interaction after a story-reading task in typically developing children between two to five years. The study followed a cross-sectional design with a total of 60 participants in three age groups. Maternal behaviors after a story...
1199.

Associations between Preschoolers’ Engagement and Teacher-Child Interaction, and the Role of Gender

Zhao Hongxia, Trivette Carol, Morales Humberto 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 6 115-138 (24 pages)

Zhao Hongxia, Trivette Carol, Morales Humberto 저
...
- 5,300원
The purpose of this study was to examine the association between teacher-child interaction and preschoolers’ engagement, and to explore the role of gender in this association. One hundred and thirtyfive preschoolers and their classroom teachers in East Tennessee of the U.S. participated in this study. The parents provided children’s demographic information, and classroom teachers completed the questionnaires on preschoolers’ engagement and the quality of teachers’ interaction with each...
1200.

Perspectives of Children, Parents and Teachers on School Readiness and School Transitions in Mainland China: A Narrative Literature Review

Chen Meng, Caroline Cohrssen, Carrie G.L. Lau 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 5 91-114 (24 pages)

Chen Meng, Caroline Cohrssen, Carrie G.L. Lau 저
...
- 5,300원
This paper presents a review of the literature on the perspectives on school readiness and the transition to school process of children, parents, kindergarten- and primary teachers in Mainland China. In addition, the ways in which parents and teachers support child transitions from kindergarten to primary school are examined. Forty-seven publications from three English databases and one Chinese database were included. On measures of cognitive and socio-emotional development, urban children were...

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