The purpose of this study was to survey the elementary students\' conspicuous consumption behavior, to investigate the relation between the materialistic disposition and elementary students\' conspicuous consumption behavior and the effects of the several valuables on the elementary students\' conspicuous consumption behavior. This study was performed with the questionnaire method, and 260 elementary students were randomly sampled from 6 elementary schools in Inchon. The result of this study can be summarized as follows : generally speaking, elementary students\' buying were inclined to compulsive disposition, especially affected by mass media stars and peer groups. And there were positive relationship between the materialistic disposition and elementary students\' conspicuous consumption. This result suggested that it was very important for educator to concern with the consumer socialization in elementary school.