As employees’ internal motivations are now recognized as one of the core components in
organizational management, a lot of efforts and activities are being developed to enhance leadership
among leaders. In particular, there is special focus on ‘Leaders’ motivational language’, which was found
to be the most effective tool for motivating, but there has been limited research on this topic regardless
of researchers’ and leadership developers’ interests. For this research, the survey was conducted among
400 employees who had been working at K group, and of those 239 surveys were used to analyze the
results. The results of this research are as follows: firstly, the leaders’ motivational language which points
directions positively affects performance goal orientation, and also the leaders’ motivational language
which points meaning positively affects learning goal orientation and performance goal orientation.
Secondly, leaders’ language which points directions positively affects job performance, but subjectively
empathic language negatively affects it, which is the opposite of the result from previous research.
Thirdly, learning goal orientation and performance goal orientation positively affect job performance.
Fourthly, achievement goal orientation plays a meditation effect in all sub categories between the leaders’
motivational language and job performance. Moreover, in the relationship between subjectively empathic
language and job performance, learning goal orientation and performance goal orientation have a fully
mediated effect. In conclusion, leaders who want their employees to get higher performance should set
strategies which focus on achievement goal orientation.