In this article, I explored contemporary realities that pertain to assessing programs, and quality in early childhood education. Parents have ongoing demands for early childhood programs for their children, and they are the decision-makers in selecting programs, so their perceptions of program quality are critical to service providers. The purpose of this study is to listen to the voices of parents as they discussed “how they view a good early childhood program.” I conducted interviews with 30 parents who had children aged 3-5 for initial interviews and 10 parents for in-depth interviews in central Illinois in the U.S. Parents had mixed opinions about the process factors and the structural factors of quality. Discussions of quality should focus not only on children’s outcomes but also on what parents really want in a program. This article suggests that a system to accommodate the participants’ different practices and underlying philosophies and contexts is needed in order to represent the multiple perspectives on program quality.