This paper pursues to identify how to effectively establish marketing strategy by using the brands of museums and art galleries as a means to develop museums and art galleries. From a current economic perspective , brand marketing is being actively carried out: therefore , brand marketing has placed itself to the extent that people perceive nowadays is the age of brand war. Although brand marketing is in its infant stage , the importance of brand marketing for museums and art galleries is gradually perceived in Europe inc1uding the U.K., France , and Germany, as well as the United States , and they show enormous interest in the marketing strategy establishment using brands. This study looks into brand marketing from an economic perspective , and presents several proposals concerning the marketing strategies for museums and art galleries , based on the cases of culturally-advanced countries As a result of examining the brand marketing for museums and art galleries , the extent or depth of the studies is in their low level. and the existing studies are limited to discussing theoretical background through simply domestic and foreign marketing cases study, rather than discussing the utilization of marketing using the brands of museums and art galleries. The existing studies revealed their limitations of discussing from a corporate brand marketing perspective , not from a museum and art gallery brand marketing perspective , since they intended to investigate the basic concept of brand marketing, and the application possibility from an economic point of view. First of all , this study examined the cases of overseas cultural organizations focusing on the U. S. , and the U. K. The reason why this study targeted the cultural organizations is that typical cultural organizations put importance to brand image reform by actively utilizing marketing or make huge efforts to reform brand image through re-branding process. based on the perception of brand' s importance . Through overseas cases study p1aying a 1eading ro1e in museum and art gallery' s brand marketing. this study pursues to present more effective and contemporary marketing strategies by identifying the implications of those overseas cases. Focusing on the theoretica1 foundation of brand marketing from an economic perspective. the strategic measures devised through cases study of overseas cu1tura1 organizations are summarized as follows: First. Museum and art gallery' s branding is needed to be conso1idated. The realization of reliab1e brands shou1d be carried out by constantly deve10ping museum and art gallery brand images through consistent maintenance and deve10pment of brand identity and creative exhibitions and education. Second. the possibility of theme type museums and art galleries shou1d be perceived in the decentralized age. and the globalization and specialization of the museums and art galleries shou1d be secured via partnership with overseas organizations and sharing of know1edge and information with them. Third. the architectura1 spatia1 improvement of the existing museums and art galleries . reconsideration of MI(Museum Identity) . and the environment equipped with comp1exity and convenience for the public are the requirements in the comtemporary time; therefore. remodeling of buildings and redesign of MI are necessary. and overall re-branding process shou1d be undertaken. Lastly. new brand deve10pment is necessary through tinancial assistance and mutual brand cooperation so as to actualize high quality exhibitions and education. To create brand protits. it is required to forge partnerships among the government. corporations . and cu1tura1 organizations . This study looked into brand marketing from an economic perspective. and conducted discussions focused on the cases of culturally advanced countries. because concrete cases concerned with brand marketing for museums and art galleries are scarce in Korea. Consequently. this study has its limitations in just presenting theoretical measures concerning the marketing strategy for museums and art galleries. This study is hopefully expected to become the starting point in the unestablished study tield . and be helpful for those who try to promote the establishment of museums and art galleries or pursue new changes. The reaseon is that the studies of brand marketing for museums and art galleries have hardly been conducted thus far. Various follow up studies using brand marketing for museums and art galleries are expected in the future.