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551.

신종 감염성 질병 확산 시 정부 대응 메시지 저항: 3수준 태도 변화 이론을 중심으로

한창현, 나은영 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 45 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2016, Vol.15 1 1-45 (45 pages)

한창현, 나은영 저
...
- 7,400원
본 연구는 3수준 태도 변화 이론을 바탕으로 신종 감염성 질병(메르스) 확산 시 정부 설득 메시지에 대한 저항과 정보원인 정부에 대한 신뢰가 대중의 질병 각성 수준과 자기효능감에 따라 달라짐을 고 찰하기 위해 수행되었다. 본 연구를 위해 메르스 확산 대응 정부 제공 메시지의 과학적 정보 권위와 위기 대응 부인 전략 수준을 달리한 네 종류의 실험설문지를 구성하여 2 X 2 요인 설계를 하였다. 총 400명의 온라인 응답자에게 네 가지 유형의 설문지를 동일한 비율로 배포하여 메시지에 대한 저 항과 정보원 신뢰에 결과를...
552.

How Consumers Process Unhealthy Food Advertising Featuring Risk-avoidance Appeals: Moderating Roles of Dieting Status and Gender on the Prediction Model of Selfand Functional Congruity

Choi Hojoon 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 36 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2016, Vol.14 3 63-98 (36 pages)

Choi Hojoon 저
...
- 6,500원
This study examined how the effects of risk-avoidance appeals in unhealthy food advertising are differently predicted by consumers’ self- and functional congruity. In addition, this research explored whether the predictive effects are moderated by consumers’ current dieting status and physiological gender. An experimental study found that functional-congruity had stronger predictive effects on ad evaluations than self-congruity. Moreover, the risk-avoidance appeals in unhealthy food...
553.

They Do, but I Don’t: Relationships Among AIDS Stigma Gap, AIDS Knowledge, and Attitude Toward AIDS-Related Issues

Seyeon Keum, Byoungkwan Lee, Hyun Jung Oh 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 43 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2015, Vol.13 4 101-143 (43 pages)

Seyeon Keum, Byoungkwan Lee, Hyun Jung Oh 저
...
- 7,200원
This study examines whether there is a significant AIDS stigma gap among Korean people, and reveals causes and consequences of this perceptual gap. An analysis of the survey data collected to evaluate the impact of 2011 AIDS campaign in Korea revealed a perceptual gap between personal stigma and attributed stigma. AIDS knowledge was a significant factor in reducing this perceptual disparity. AIDS stigma gap significantly predicted public support on regulating prostitution but not on restricting...
554.

Images Say More Than Text: Effects of Pictorial Exemplification in Health News on Promoting Breast Cancer Early Detection Behavior

Yangsun Hong, Woohyun Yoo 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 31 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2015, Vol.13 2 29-59 (31 pages)

Yangsun Hong, Woohyun Yoo 저
...
- 6,000원
The incidence rate of breast cancer among women under age of 39 years in South Korea is one of the highest in the world. As part of the efforts of preventing breast cancer among them, this study examines the potentials of pictorial exemplars: (a) tests the effects of pictorial exemplars in breast cancer news on perceived susceptibility and perceived severity of breast cancer and (b) assesses the effects of perceived susceptibility and perceived severity of breast cancer on intention to perform...
555.

The Use of Informal Opinion Leader-Based Strategy for the Diffusion of Public Health Services among International Workers in South Korea

Do Kyun Kim, James W. Dearing 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 34 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2015, Vol.12 4 115-148 (34 pages)

Do Kyun Kim, James W. Dearing 저
...
- 6,300원
Despite the public health risks to international workers and the urgency to reach them with appropriate public health services and information, few strategies to do so have achieved both effectiveness and sustainability. The present article proposes the identification, recruitment, and activation of informal opinion leaders, a strategy that utilizes interpersonal influence through existing advice-seeking networks among the target population. Coupled with an explanation about recruitment and...
556.

Content Analysis and Audience Evaluation of Antismoking Advertisements in the US Youth Magazines

Paek, Hye-Jin 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 38 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2015, Vol.12 2 37-74 (38 pages)

Paek, Hye-Jin 저
...
- 6,700원
Through both content analysis and an audience evaluation of antismoking advertisements, this paper examines: (1) what kinds of antismoking advertisements are currently available in US　youth magazines where cigarette advertisements are heavily placed; and (2) how young audiences evaluate the different types of advertisements. It finds that antismoking advertisements in youth magazines are virtually unnoticeable. Even among the small number of antismoking advertisements, campaigns sponsored by...
557.

College Students’ Self-Concepts and Attitude toward Advertising; The Relationships among the Body-Esteem, Social Comparison, and the Perception about Diet Advertising

Hyunjae Yu 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 43 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.11 3 75-117 (43 pages)

Hyunjae Yu 저
...
- 7,200원
There have been many studies dealing with the relationships between selfperceptions and the perceptions of advertising. However, research that focused specifically on diet advertising, which has recently seen a dramatic increase in our society, has been scarce. One can assume that people’s perceptions of diet advertising may be influenced by how they think about their own bodies or by the extent to which they compare their own bodies with those of others. For a more comprehensive understanding...
558.

How Korean Newspapers and Television News Programs Covered Blood Donation: A Quantitative and Qualitative Analysis of Facilitators and Barriers

Bumsub Jin, Moonhee Cho 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 28 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 4 125-152 (28 pages)

Bumsub Jin, Moonhee Cho 저
...
- 5,700원
The purpose of this study is to investigate the blood donation news coverage through a content analysis of South Korean newspapers and television news programs. Based on the attributes of facilitators of and barriers to blood donation, topics and frequencies of news stories about blood donation were assessed. They were further scrutinized through a qualitative analysis of words and phrases, narratives, metaphors, and sources about those stories. Results indicated that self-identity, altruism,...
559.

Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States

Soojung Kim, Jisu Huh 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 50 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 3 75-124 (50 pages)

Soojung Kim, Jisu Huh 저
...
- 7,900원
While preventive health exams are one of the most important healthcare tools and the main focus of health promotion campaigns around the world, individuals’ responses to such campaigns tend to show disparities among different cultural groups. Noting the significantly lower rate of getting preventive gynecological exams among Asian women, this study examined message-culture congruency effects in the context of a health advertising campaign for preventive gynecological exams targeting Asian...
560.

Gender Differences in Alcohol Advertising’s Influence on Young People’s Positive Expectancies about Drinking

Jang Won Yong, Edward Frederick 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 36 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 2 39-74 (36 pages)

Jang Won Yong, Edward Frederick 저
...
- 6,500원
This study examined gender and interpersonal communication role in the influence of alcohol advertising on young people’s drinking. Recent studies found that interpersonal communication mediates the effects of alcohol advertising and discourages students to adopt more positive expectancies of drinking. This study tested whether the mediating influence is contingent on the two genders. Data were collected using self-administered questionnaires with a cross-sectional survey of undergraduate...

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