This study is how any effect on the attitude of the advertising and word of mouth interaction depending on whether the perception of digital outdoor AD and advertising property was to analyze empirically. In addition, the perceived attributes of digital outdoor AD, informative, entertainment and congestion factors interact in the real sense of feeling and reacting examined how each affected the commitment. Research results, digital interactive perceived and attributes depending on the type of advertising outdoor AD the commitment and attitude, showed differences in the degree of influence on word-of-mouth. In particular, experience-based digital outdoor AD is exposed between the digital outdoor AD attribute perceived than entertainment, information, had a higher impact on the static immersion. Also, Surface-type digital outdoor AD is a reaction perceived hands-on digital outdoor AD has had significant effect on both reaction and Siljaegam. Flow has had a significant impact on the attitude and word-of-mouth, depending on the type of digital outdoor AD.