This study aims at researching the strategy to embody creativity of storytelling of cultural contents. The creativity, which new and appropriate ones are embodied complementarily, is meaningful and useful in the strategy for storytelling of cultural contents. That\'s why the storytelling of cultural contents is embodied totally with various elements, such as genre, media, component, target, situation and scale of market, and the way to enjoy. The creativity has the complementary relationship with the stereotype, assuming that it is distinguishable from the stereotype. The argument on the storytelling of cultural contents is to be done with the argument on the stereotype. And it is also necessary to discuss the internal and external elements of the text concerned with enjoyer\'s previous experience. So practical argument is required so that the elements consisting new and appropriate ones can be detailed, and the degree of validity by elements can be evaluated out of the meaning-oriented literacy, as you can understand with the typical case of movie and animation. The strategy to embody creativity on the storytelling can be made, if only the strategy to embody text, analysis on the contents and pattern of preceded learning, which is the foundation of enjoyment, and research on the motif are carried totally, focused on the storytelling. As every one knows, the typical strategy of storytelling is new modification from familiar elements, and familiar modification from new elements. It is the matter that the following things should be associated flexibly, new approach to familiar elements, creative acceptance of new elements, strategic validity focused on text, strategy by the elements of storytelling, embodied genre, media, integrated consideration on revenue structure, the way to embody the sense of sight, hearing, synesthesia, and the strategy by the elements of narrative. Key Words: storytelling, enjoyment, visual storytelling, the story of growth, intertextuality, adaptation, original contents/positional contents, micro contents/macro contents, structure of 3 acts