Emotional contents can be various materials that deliver positive emotions to users such as feelings related friendship, family, love, cute animals, etc. Sensitivity, emotion, and intuition have been taken less seriously due to the historical and economical reasons. Digital media is changing this phenomena by helping users experience artificial life, which is supported by digital technologies. Although artificial life is fundamentally differ from actual life, it has possibility of giving people sense of reality and more. This paper adopts ‘Flow’ and ‘Flower’, the PlayStation 3 games and analyse meaning generation of the artificial nature in those contents comparing with other emotional contents. In this process, methodology delivered form Salen & Zimmerman, and Bergson’s philosophy are applied to find the mechanism and meaning that work as satisfying factors for consumers’ desires. Emotional contents can be effective in making people get refreshed from daily routine with simple and easy rules, dreamlike graphics, and stories with no failures and death. These key factors are what make emotional contents attractive to users regardless gender, age, and adaptability.