Recently, when the media is getting more diverse, and communication technology is developing rapidly creative technique of high-level is required to evoke consumers’ sympathy. Such condition of marketing creates a situation when it is insufficient that brand just delivers the functional value of a product, brand has to be loved by the consumers because it is truly assimilated with them emotionally, in such a way giving an aesthetic satisfaction. The typical example from such marketing trend epoch could be a recent ‘Saengakdaero T’ communication campaign from SK Telecom. Through advertisements concentrating on storytelling this campaign is trying to raise the brand value attracting consumers and evoking their sympathy, rather than simply preaching, thus trying to increase sales. It shows an effective strategy for brands of a future in order them to be reborn as stronger ones.