The modem museums in the 21st century are complex cultural institutions and are required to contribute to enhancing the quality of life of people as space where the general public can enjoy culture and do lifelong study. Due to these social changes and needs the museum paradigm is changing from the object-oriented exhibition to the people-oriented one and the bidirectional communication style. These changes are affecting transformation of exhibition of modem natural science museums and as a way of enhancing the communicative effect with the audience storytelling of exhibition is applied in a diverse way. For the constitutional aspe다, they rnake the visitors understand the exhibition themes in a integrated way by systematizing and structuralizing them through storγtelling focused on concepts. For the contents aspect of the exhibition, they help the audience understand better by introducing storytelling in symbolic exhibits of conceptualizing the exhibition themes and by providing the social and environmental context targeting the audience as rnain agents of actively participating in the exhibition, storytelling with open possibilities of narrative is applied to show probabilities into open exhibition, and the visitors are made to experience irnmersion in exhibition by e양libits(objects) appearing as the center of the story. For the aspect of exhibition methods, we’ve examined that the nature of the exhibition representation medium changes, which delivers messages of the meaning type and storytelling is introduced in order to expand communion through experience and sensitivity and visual storytelling is applied as a means of strengthening visual communication in the process symbolizing the exhibition representation medium. As mentioned above, exhibition storytelling which can maxinlize the meanings and values of the exhibition comes to have nowness of ‘storytelling’ and bidirectional nature and progressiveness and it will be able to be applied as a effective means of communication.