Advertising has become an important subject of discussion that provides an understanding of the mass consumption society of the present time. lt has already taken up the first position in the popular cultures and is obtaining the artistic position. Therefore, it is accepted as a fonnal art in the contemporary capital soclety. However, the following questions are raised about advertising: D∞s advertising contain the artistic qualities sufficient to be considered as an art? The researcher discusses how advertising crosses over the borderline between commercial and artistic characteristics, based on TV and the lntemet advertisement. The discussions are led from the following perspectives: the commercial message and image rhetoric interwoven in advertising through the semiotic analysis, the extension of sensibility and simulation as bases of the advertising aesthetics, advertising positioned at the borderline between fine arts and popular cultures, advertising as a kitish, and advertising as an object of experience and interpretation. In the post-modem cultural phenomenon, the boundaries between fme arts and pop비ar arts and between fme arts and applied arts are dispersed and reintegrated. Advertising reflects this characteristic well and shows the commercial, popular and artistic characteristics at the same time. Although advertising is produced primarily for the purpose of a commercial communication for persuasion, it can be a potential genre that provides various artistic and creative expe디ences if the consumers take a critical stance of it. Finally, this study develops advertising aesthetics education.